SYSTEM DESIGN | STRATEGY |COMMUNICATION
As a multidisciplinary designer with a background in fashion, psychology
and creative entrepreneurship, Jaadi believes that holistic approaches
are most needed. Her goal is to find creative, sustainable, and
human-centred solutions for the production and consumption systems.
In the past year, her research has been in the intersection of design,
psychology, and science. She got a grant to visit Aalto University
and the Ioncell project awarded by the H&M Global awards. She also
participated in the latest UNLEASH Innovation Lab that gathers one
a thousand global talents to find solutions for the UN Sustainable Development
Goals where her team won Gold on Sustainable Consumption and
Jaadi deeply believes in the outstanding potential of crossing various
cultures, competences, and ways of thinking, as the best way to
solve problems. Her latest project is an invitation for all of us to
rethink our value systems and challenge existing power structures
through a social movement/open think tank.